Lollapalooza is excited to announce that this year’s Main Stage, sponsored by T-Mobile, will be powered solely and completely on a hybrid battery system, including all audio, lighting, video and stage production. In partnership with Live Nation‘s sustainability initiative Green Nation, T-Mobile and CES Power, Lollapalooza will make history as the first major U.S. festival to achieve this, furthering its commitment to its ever-expanding sustainability efforts. The hybrid powered stage will deploy over 1.5 MWh of battery storage capacity, minimizing the run time of biodiesel generators providing significant fuel and emissions savings.
“We have set a goal to build a more sustainable future for music festivals, which requires taking bold steps to find solutions that can reinvent how we operate and in turn, build industry trust in new technology so that major live events can see a path towards becoming more energy efficient,” said Jake Perry, director of operations and sustainability at C3 Presents. “Lollapalooza is a leader in sustainable solutions, and we are proud to have aligned ourselves with partners that have the same passion and experience to execute this mission.”
“Solutions like the ones Lollapalooza are pioneering not only contribute toward our global Green Nation goal of cutting our emissions in half by 2030, but they provide local benefits as well through reduced noise and air pollution which creates a better experience overall for the artists, fans and crew,” said Lucy August-Perna, head of global sustainability at Live Nation. “We look forward to sharing the results and learnings from Lollapalooza with our network of over 200+ festivals around the world who are committed to raising the bar for more sustainable live events.”
Lollapalooza 2024 will also feature an activation from conservation organization Re:wild, who became an official global Lollapalooza partner earlier this year. The organization, which was founded by a group of renowned conservation scientists together with Leonardo DiCaprio, will speak directly with music fans to educate them on ways to rewild their daily lives and communities. Re:wild encourages plant-based diets as animal agriculture is the biggest driver of biodiversity loss and ecosystem destruction. Simply put, they believe choosing more plant-based foods is the best thing an individual can do for the planet. While Lolla‘s food hub Chow Town has always featured a selection of plant-based food options, the festival has expanded this offering by developing Plant Base, a stand-alone food court that will feature multiple vendors serving entirely plant-based food options.
KING DIAMOND Announces Massive North American Tour, MYRKUR Joins His Live Band
Holy crap, King Diamond is back! King Diamond will hit the road across North America for the first time since 2019 this October through December for the Saint Lucifer’s Hospital 1920 tour. King Diamond will be joined by black metal artist Myrkur for backing vocals and organ throughout the tour, […]
